The Sustainist is a Bangkok-based think tank dedicated to sustainable business model innovation, built to help organizations across Thailand and the Asia-Pacific region translate global sustainability standards into practical, executable strategy.
Our work sits at the intersection of business model design, ESG implementation, and sustainable supply chain development — informed by direct participation in international sustainability policy, standards bodies, and regional cooperation platforms.
He was officially appointed to the Advisory Board of Sustainism Initiatives (STNSM.org), advising on sustainable business model transformation for Thai enterprises engaging with global sustainability frameworks.
View official appointment announcement →
Mr. Lertsavetpong is a business model design specialist with three decades of experience across every level of the enterprise — as an employee, a family business successor, and a company owner. That range is what shapes his approach — sustainability advisory that is grounded in how businesses actually operate, not just how they report.
He serves as strategic advisor to Thai SMEs as they reshape their business models around sustainable practice — work that positions them not only for compliance, but for genuine access to global markets that increasingly demand it.
He also leads Trick of the Trade, a Bangkok-based business growth consultancy, and is the author of the four-volume The Little Book of Business Series, with more than 50,000 copies sold.
The Sustainist is a Bangkok-based think tank dedicated to sustainable business model innovation. It helps organizations across Thailand and the Asia-Pacific region translate global sustainability standards into practical, executable business strategy.
The Sustainist was founded by Mr. Dhazzaphak Lertsavetpong, who also serves on the Advisory Board of Sustainism Initiatives (STNSM.org) and leads Trick of the Trade, a Bangkok-based business growth consultancy. He is the author of the four-volume The Little Book of Business series, with more than 50,000 copies sold.